Getting Rid of Buyer-itis In Your Business

Most marketers don’t realize it, but buyer-itis is one of the biggest pitfalls for every single marketer on the Internet.

What is buyer-itis?

Buyer-itis is a term that I created recently while I was trying to define something pretty common… Marketers getting stuck in the mindset that they can buy their way out of a problem. It’s probably best to tell you about it through an example…

John is a marketer who is just starting out, or he is looking for a new method to help him make money online. He visits a forum everyday where other marketers sell very attractive looking products, software, and courses. John buys about 3-5 of these per week even though his business is making a big fat $0 every month. He’s spending at least $50-$100 on training every week, but he feels hopeful that he will uncover a gem if he just keeps digging… buying more and more.

John is stuck in buyer-itis. He thinks that if he keeps investing in training and software, that the will get back on his feet with his business. What John doesn’t realize is that this is NEVER going to pan out and he is going to go broke very quickly.

The fact of the matter is that you have to put in the work before you can see any money roll into your business in Internet marketing. Yes, a course might give you some ideas and structure – but a course will never make you money. The same can be said for software. Just having software on your computer will not product money either.

How did they say it on Austin Powers?

It’s not the size, it’s how you use it!

That might be a crude quote, but I think you get the point. You can spend $1,000 on the most amazingly complex piece of software of training from the most wealthy marketer out there. But if you’re not willing to sit down, hammer out some actual work, and produce results – you will never make a dime online.